Money back guarantee in email campaign – spam or not?

You need to be careful with common spam phrases, since they could trigger email falling to Spam. For example, these can be: money back, best price, best offer, click now, click here, double your income... The full list for 2025 you can check here (external link): 550+ Spam Trigger Words To Avoid In 2025 But it's not the only one thing that email clients will look like and immediately place your email to spam, no. If your sender reputation is great and you send great emails all the time, you can still use spam words and all will be ok....